Who am I?
I’m James Humphreys
I’m a copywriter, originally from Wales, living in Estonia. I’ve been helping companies from the EU, the US, and Asia grow traffic, improve engagement, and increase conversions. Over the years, I’ve trained writers on copy and SEO best practices, and I’ve led teams in both growth and brand departments.
Words are nice,
but numbers are nicer
100k organic monthly traffic
I helped increase Katana’s organic traffic 83x with long-form and short-form content.
$171k organic traffic value
Ranking with the same keywords via paid would cost a four-bedroom home in Wichita.
2.8k referring domains
A testament to the brand I helped build and its market influence in its industry.
Who I partner with
I’ve been all around the block, writing B2B and B2C content for agencies, SaaS, ecommerce, pet brands, food & beverage, recruiters, and health & wellness. The two things that unite them all? They know:
1. Bad content means bad business
2. Building a pipeline is a long-game
I’m here to build trust, visibility, engagement, and get people spending. If your marketing team is at capacity, website is dead as a dodo, emails falling on deaf ears, or you’re looking to scale beyond friends and family referrals — let’s chat.
My principles
Creativity above all
That potato left behind in the cupboards that’s mutated into the alien from The Thing searching for soil, that’s me when it comes to creative work. I will always find a way to perform, write, and edit.
Aiming to be a 1%er
Creating educational content, teaching others the science or the linguistics behind good copy, and challenging myself to produce copy that’s better each and every time.
I can’t even with corporate
You won’t catch me using a string of corpo-nonsense jargon or standing by silently if someone higher up the totem pole is trying to push for something that’s not good.
I won’t even with bullies
We all know a company that’s hired someone who throws their weight around and thinks they’re superior. I’ve met enough and don’t need to meet more. They can fucking fuck right off.
The abridged origin story of me
If you’re looking for content,
then I’ve got time for you
If you need help expressing yourself or getting your stuff out there to people, I’m here to help you write it, distribute it, and get people paying for your products and services.
Come closer
and know me better
I lost Pesto the Penguin and a bit
I went from ~100kg down to 74kg. But burgers are irresistible, and I’m at 85kg.
There’s only one TV show for me
A man will like a show and watch it for the rest of his life — mine’s The Sopranos
It’s not a game to me
I’m working on my ego — until then, board games trigger my inner Daniel Plainview
Life in perpetual torment
The suffering started in English class, where we had to write a speech on a topic of our choosing. Mine was on how homework is bullshit.
It was a one-off assignment, but it was an eye-opening experience. I formed an opinion, I wrote it down (pen and paper), learned my speech, and expressed my beliefs to the class. I got top marks — which isn’t saying much because only I and one other kid learned our speeches, and his was about killing teachers, so he failed to win over the target audience in that respect.
When I sat back down in my seat, I was genuinely overcome by how powerful the written word can be, and I knew then and there that whatever I was doing with my life, I wanted it to involve writing.
There’s a trope that writers hate writing. I love writing. I’m a complete narcissist. I love everything I have ever written… Until I read it. The thing I hate is what I once considered good. I think for me that’s what makes writing great. It’s extremely humbling. You can write something that’s A*, but it’ll never be perfect. There’s always room for improvement. There’s always someone who won’t agree with you. There’s always a way to express the same concept in a different way.
Choosing to be a writer might cause me pain and anguish, but I love writing because of what it is capable of doing — look at you, for example. You read my story all the way to the end. Now let’s get your leads and customers reading your story.
An entire marketing team,
all crammed into James…
I’m super chill. I can embed myself with your in-house marketers, or I can help you get the ball rolling on producing content and creating a brand strategy for your business. Let’s figure out what you need.