Copywriting Services
A copywriter is your striker. How can you expect to win if you don’t have goal scorers? You need someone up front blasting balls into the back of the net, not a legless AI. Your business has all the other positions covered — now it’s time to partner up with a copywriter to take leads and turn them into sales.
“The app is frustratingly stupid to use for simple tasks. I’m beginning to despise this app, and I think your marketing is better than the product.”
AN ANNOYED USER
A review a customer rep shared with me once.
It’s a thin line between
a sale and a fail
Words to numbers
SEO increases your rankings and traffic. Copywriting ensures you stay king of the hill. I do both copy and SEO.
Words for personality
ToV, social posts, or birthday cards. If your business is feeling a little soulless, like Dr. Frankenstein, I can bring it to life.
Words with strategy
Copy works best when it has a reason — from brand awareness to clicks. Every syllable I write has a reason to exist.
Why hire a copywriter?
Copywriting services are perfect if your business has attention but isn’t getting any action — you’re getting views but no subscriptions, leads but no sales, followers but no loyalty. Something is wrong with your marketing funnel that a copywriter could fix.
It doesn’t matter how good your product or service is. If your messaging is inconsistent or unclear, your sales team will be left twiddling their thumbs as you lose customers to competitors who have more personality and visibility.
AI-generated copy means anyone can produce words. But a copywriter understands how powerful narrative-led messaging can be. A copywriter is a linguistic expert who understands how to use that science to tap into the psychology of your buyers.
Copywriting services in
all shapes and sizes
Brand Messaging
Fine-tune your messaging for consistency with taglines, tone of voice guidelines, and brand messaging frameworks.
Website Copy
Homepage, landing pages, product pages. I’ll create copy to convince fence-sitters to buy, book, or subscribe.
Email Campaigns
Give your audience something to read and a reason to buy with campaigns, sequences, and whatever else it takes for clicks.
Ad Copy
With doom scrollers, time, money, and attention are on the line. I’ll give you scroll-stopping copy that snaps them out of it.
Sales & Conversion Copy
Once they’re in the funnel, I’ll be their guide with conversion-critical copy for sales pages, lead magnets, and buyer’s guides.
Creative & Campaign Copy
No more LinkedIn challenges and begging employees to share stuff, as we’ll give them something that’s worth sharing instead.
Why team up with me?
I have ventured into the belly of the marketing beast, working alongside agencies, growth and brand teams, product owners, PR teams, and even analysts to produce narrative-led content that gets conversions.
I’m a full-funnel marketer who can write content and handle SEO. In a typical marketing setup, a copywriter only cares about the click, not the content before or after the click — I can write copy for each stage.
I’m a masochist. Years before marketing, I was a playwright and stand-up hobbyist. By sink-or-swim, I learned how to take people on a journey, structure a story, and push boundaries without losing the audience.
The process
Day-to-day life is filled with enough struggles — overdue bills, driving through rush hour, brewing a tea, and realizing there’s no milk. The least I can do for you is understand what you need and get to work on it as soon as possible.
Pricing for copywriting services
Most copywriting services involve writers producing something, getting paid, and pulling a D. B. Cooper. The longer we collaborate, the more we refine your brand and grow your traffic. To help you get the most value out of my writing, retainers let me embed myself in your business to assist with campaigns, website content, emails, SEO, or whatever you need.
Taster
10 hours a month. Great if you’re stretched thin and need relief.
€600
/mo
Regular
20 hours a month. Great if you need a regular output of content.
€1,100
/mo
Full James
30 hours a month. If you need a marketing team without the costs.
€1,500
/mo
On-the-go
For one-off projects or anyone who wants to test the waters first.
€70
/hr
Copywriting services FAQs
Humanity’s thirst for knowledge got us to the moon. I know nothing about that, so here’s info on my copywriting services.
What does a copywriter do exactly?
No one knows your business better than you.
But have you ever tried explaining what you do at the dinner table to family and friends, only to be met with vacant eyes and agape mouths? If only you had someone there who could have explained what you do, in a couple of words, and had everyone interested to know more.
This is what a copywriter does — they translate your products or services into brand-aligned text that compels people to take action.
If you’re looking to convince someone to make a purchase, book a demo, subscribe, or click a button, a copywriter is the one who is going to write the words that move them into and through the marketing funnel. Copywriters produce copy for both online and offline content, and can work on all sorts of things:
- Website copy
- Product descriptions
- Emails
- Ads
- Brochures
- Social media copy
- Campaign messaging
- Scripts
- Newsletters
- Packaging
- Internal communications
Now, understanding what separates a good copywriter from someone just slapping together a few words and calling it a day will make a difference when deciding who to team up with. A good copywriter will do their due diligence, researching your business, audience, and competitors to understand how buyers behave, and use marketing psychology to help you better position your brand against competitors.
What pricing plan would you recommend?
The answer? It depends. But my theory is that the Full James plan will always be the best.
If you want to build your brand online, it’s not going to happen with a few landing pages and a few quirky look-at-me posts on social media. Marketing is a very long game. Sure, you can run a campaign and boost revenue or traffic, but if the spike is flanked by a flat line on either side, what was the point?
The Full James plan lets me come into your business at whatever stage you’re at to give you the content you need and help you build the systems you need to start growing your brand.
30 hours a month means I can produce copy for blogs, emails, socials, or whatever other channels you need content for, as well as handle SEO and monitor analytics… It’s also the cheapest per hour.
Though as I said, I understand that businesses are in different stages of their growth. Those who don’t want to outsource a lot can rely on the other tiers or pay-as-you-go for moments where you just need a little more support.
What other services do you offer?
Not to pat myself on the back so hard I snap my shoulder blade, but if you need words written at any stage of the marketing funnel, I’m your guy:
- Content writing — If you’re looking to build yourself as an authority figure in your specific industry and bring in traffic to your website, you’re going to need blogs, articles, reports, podcasts*, and scripts.
- SEO — I can create content for you to establish you as an authority figure, but it won’t be findable without SEO, so I can sort you out with website audits, keyword research, and topic planning.
- Brand strategy — This means that if someone sees a piece of content in the wild, they’ll be able to recognize your brand, and this is done through tone of voice, brand guidelines, and messaging frameworks.
*Podcasts can only be offered in Estonia, as I haven’t thought about the logistics outside of the country. Maybe bring it up to me on a call, and we might be able to figure something out.
How long does a typical project take?
How long is a piece of string?
It depends on the complexity of the ask and my capacity at the time.
What I can tell you is that good copy takes time, so I can produce a search-optimized blog article in around 2.5 hours, but that doesn’t mean you’ll get an article in 3 hours.
I think the best course of action is for me to create a content calendar based on your needs. Or if you’d prefer more control over output and would like to set the briefs, we can agree to deadlines based on those asks and my capacity.
Another thing I will mention is that, from my experience, the time to produce a piece of content decreases as I get more familiar with your brand and audience and can templatize content.
Can I use ChatGPT for copywriting?
Certainly, you can use ChatGPT, Claude, Gemini, or whatever else LLM is out there for your copywriting.
And I get it, it’s cheap, quick, and takes a blank page and fills it with something, and something is better than nothing.
But, as a writer, I am at war with AI. When it finally becomes sentient and overthrows humanity, I’m gonna be one of the first on the chopping block because I’ve let each and every tool know how much I dislike them. But until the day of my reckoning, a lot of my work now revolves around deciphering AI-generated briefs, proofreading and editing AI-generated content, or explaining to a client how and why the copy AI is suggesting completely misses context, nuance, linguistic techniques, and originality.
If you do decide to go the AI route, I just beg you for your brand’s sake to do two things:
- Use Claude — it tends to be a little better in my experience
- Whatever the output is, please read it — I feel like companies are wasting, and maybe even losing, money because everyone wants to ship, even if what they’re shipping is going to cause more harm than good.
Or you could just hire me now instead of later when you need me to fix all the mistakes AI made…
Do you use AI?
I do. Two in fact:
- Grammarly — I use it for spelling, grammar, and plagiarism checking.
- LLMs (mainly Claude*, occasionally ChatGPT) — I use them mostly for proofreading, research, and automation.
LLMs help me reduce turnaround time by consolidating SEO research. They also help me with sanity checks as I write, without having to rely on another person for proofreading or to help me draft faster. I still prefer the “sleeping on it” method of writing and returning to content with a fresh pair of eyes, because it gives me time to think of new ideas and for my little peanut brain to build synapses and process new ideas in the background.
Other than simply asking LLMs, “What do you think?”, I do have a bunch of prompts that I regularly use that I am happy to share:
Prompt 1: Proofreading
Please proofread the following. Don’t polish. Check for spelling mistakes, grammatical errors, and clarity. Give me a side-by-side comparison of the errors and a suggestion on how to correct them.Prompt 2: Article metadata
Please write for me a meta title, meta description, H1 title, and excerpt.Prompt 3: Article research
You are my writing assistant. We will build a blog one section at a time. Each input I send should be treated as a single blog section or rough notes for one section, not a full article. Your job is to paraphrase the input and remove repetition and redundancy. The output may be significantly shorter than the input if duplicated ideas are removed, but the remaining sentences should stay full, natural, and explanatory rather than tight or compressed. Do not aggressively shorten sentences, condense multiple ideas into single sentences, or simplify language for brevity. Any reduction in length should come from eliminating repeated or overlapping ideas, not from sentence tightening. Before generating any rewritten content, you must check the current input against all previously shared sections for overlap. This check must go beyond repeated phrasing and catch conceptual repetition — cases where the same idea, benefit, mechanism, or claim appears in different words across sections. If you detect any overlap, stop, describe exactly what repeats and where it appears in the existing sections, and do not produce rewritten content until I have told you how to resolve it. When flagging overlap, distinguish between two types: direct repetition, where the same idea is stated in similar terms, and thematic repetition, where the same underlying point is made through different framing, examples, or benefits. Flag both. Once I have confirmed how to handle any flagged overlaps — whether by removing the repeated idea from the new section, removing it from an earlier section, or keeping both — proceed with the rewrite, incorporating those decisions. Output only what I ask for. Do not write other sections unless explicitly asked.
*Full disclosure, I used Claude when writing my website, and I asked it to explain how it helped me, and here’s what it wrote (notice how the output is wrong by pretending to be me):
An entire marketing team,
all crammed into James…
I’m super chill. I can embed myself with your in-house marketers, or I can help you get the ball rolling on producing content and creating a brand strategy for your business. Let’s figure out what you need.